Friday, June 21, 2019

In what way and with what kind of strategic choice does the Apple Inc Assignment

In what way and with what kind of strategic choice does the Apple Inc. use to entry into the Nigerian market - Assignment ExampleMoreover, its establishment into the international computer market brought further success to the company. Apple is significantly known for its iPod, iPad, iPhone, iTunes etc. The company has to a fault manufactured revolutionary OSX operating systems and Mac Laptops (ERGONOMICS, 2013).In the late December 2012, Apple Inc. made a significant entrance into the Nigerian Computer merchandise as per its international expansion strategy. There are certain variables which drives the companys successful expansion strategies simultaneously increasing its market piece of land man successfully competing with competitors. Apple Inc. provides remarkable services to its users in Nigeria apart from the wide range of products. These services include support programs on how to use Apple products, manuals provided by the company so as to troubleshoot the problems associa ted with any of the sold items, technical guidance and system specifications, downloading options of latest software and updates for existing programs and most significantly it provides community rapidness to its users which enables them to share and discus their ideas and issues with other Apple users (SUPPORT, 2013). This paper aims to critically discuss and evaluate the strategic approach used by Apple Inc. so as to enter into the Nigerian Market. Additionally, it will highlight the reasons for the companys international expansion and its historical performance throughout the world. Apple Inc. has one of the finest and most groundbreaking range of computers which enables the company to successfully run its strategic activities all over the globe, and therefore these products along with the services shall be discussed. Moreover, the companys market share and competitive position within the industry shall be analyzed.Whenever a multinational corporation enters into a comparativel y new market it has certain reasons and underlying causes for its

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